Bringing data to life in a visual identity.
Economics is all about change, and to understand how this change works you need to see it in action. Interactive Economics lets you do just that with responsive graphs and charts that can be manipulated by the user. The technology behind this online resource was developed by Barnard College in collaboration with Electric Book Works. Koki was briefed to create the visual branding for the project, and design the online platform.
The logo design is a typographic solution, with crafted lettering that make it unique and relevant to the brand. Vertical bars of varying height and baseline are combined to simulate a bar graph, representing the analytical graphs and charts that are central to the product. They are applied as a flexible graphic device to add progressive movement to the design and create visual continuity across communication channels.
The extended visual identity includes bold image treatment, stylised icons and brand patterning which is annotated in an easy-to-use brand guide that demonstrates the application of the visual identity across print and digital media. Bold typography is combined with the graphic patterning and imagery, and icons are used to emphasis information..
The graph patterning is applied as a flexible graphic device to add progressive movement to the design and create visual continuity across communication channels.
Economics is all about change, and to understand how this change works you need to see it in action.
"Brilliant designer and the best typographer I know. Koki has a gift for infusing designs with meaning. Friendly, fast and consistent."
